Pinterest Marketing strategies
Pinterest is a social media website that allows people to connect with their interests and share those with others. It is a powerful tool that businesses can use to reach out to people via interest-based marketing. In fact, in 2014 the use of Pinterest by Fortune 500 companies increased by an amazing 27%. Pinterest Marketing strategies
However, in order to make the best use of Pinterest as a marketing platform, it is important to understand that it is different, at least in some ways, from other social media marketing platforms, such as Facebook and Twitter. What follows are some strategies that will ensure your Pinterest marketing campaign will put you ahead of the game.
Optimization:
Yes, this optimization is still required even when it comes to Pinterest. You will want to use search engine optimization (SEO) to ensure that when people are looking for something related to your brand on Pinterest, your pins will pop up. This means the strategic use of keywords should be used in the titles and descriptions of all your pins.
Use Quality Images:
When choosing or creating images to pin, it is critical to use images of the highest quality. You must use high-resolution images that are lighter so they stand out more. Avoid pinning images that include faces and keep things simple. Images should never be overly complex because you do not want to overwhelm the viewer.
Make the Images Fit the Pin Space:
Every pin will have the same width of 726 pixels, but the length of the pins has a lot more flexibility. Pins can be as long as 1102 pixels and it is important to make use of this space. This means you can use longer images that will make the best use of the allowable length of your pins.
Rich Pins:
Rich Pins is a type of pin that businesses can use to including additional information with your pins. This is a super tool that will inform users where they will be directed when they click on a pin. The categories of Rich Pins include:
1- Product
2- Place
3- Recipe
4- Article
5- App
6- Movie
The “Pin It” Button:
The Pin It button is key when it comes to your Pinterest marketing strategy. You can include the Pin It button on your website, blog, online stores, or any other form of online presence. The beauty of the Pin It button is that you are getting your customers and visitors to your websites working for you. When someone sees something on one of your websites that they like, all they need to do is click on the Pin It button and voila! You content has been pinned and all the followers of that person will be able to see that pin. This increases the amount of exposure your products and services receive.
Always Engage:
Finally, it is as critical with Pinterest as it is with any other form of social media that you engage with your followers. Engaging with them is the only real way to build a trusting relationship with the followers you have. The better your relationship you have with them and the more they trust you, the more likely they are to become a customer.
Pinterest Marketing Strategies