YouTube is where the fun really begins. It is a unique medium that allows you to really shine because you can use video to really show off your personality and your brand. Video can say so much that a mere image cannot and it can capture something that words cannot adequately describe. But you have to know how to effectively market on YouTube in order to really get results. Here are a few YouTube internet marketing strategies that are incredibly effective.
YouTube allows you to really get creative when posting content. There is just so much you can do with a video. You can post:
1- How-to or DIY videos
2- Videos of people who have found creative ways to use your products
3- Videos that take viewers behind the scenes at your company or organization
4- Employee profile videos
5- Community/charity involvement videos
6- Videos demonstrating a new product line
The point is, don’t just show the same old thing every time you post a video. Viewers will get bored with that pretty quickly.
Tell a Story:
This is where your personality can shine through. You don’t want to be boring when you make a video or you will lose your viewers. Make your introduction very quick and create a hook that intrigues and engages the viewer within the first 15 seconds. If you don’t have the viewer hooked by then, you won’t have them at all. The key here is to invoke emotion. You do not have to be the world’s best storyteller. Just stick with your personality and don’t try to be something you’re not.
Create Viral Content:
If you want your video content to go viral, then you have to do three things. You have to embrace simplicity and keep things short. This will allow people to see and share it quickly. You want your video to be unique. If what you have to offer is the same as everything else out there, then there isn’t any point in sharing it. Finally, you want your video to come out at the right time, at a time when the message you are presenting to the YouTube world will be ride the coattails of a hot topic.
This can really be said about marketing on any social media platform, but perhaps it’s more important than ever when it comes to YouTube. You want to be consistent in the quality, style, and timing of your posts. You want to be sure that your viewers know what to expect and that they get it because they respond better to consistency.
Find the Influencers:
If there are YouTube influencers out there, people who have a huge YouTube following and who fits within your industry or a related industry, then ask them to be a brand ambassador. Match your brand with a YouTuber with a high following and you will expand your visibility across YouTube, reaching a larger audience than you can on your own.
YouTube has incredible potential to help you better market your brand in a way you cannot on any other social media platform. Take advantage of YouTube’s power.